| Job Details | Information |
|---|---|
| Job Title | Marketing Automation Developer |
| Experience | 2–5 Years |
| Work Mode | Hybrid |
| Employment Type | Full-Time |
| Primary Tools | Adobe Marketo Engage, Adobe Campaign Classic |
| Domain | Travel, Hospitality & Airline |
| Key Skills | Marketing Automation, Campaign Workflows, Smart Campaigns, Nurture Streams, Segmentation, SQL |
| Responsibilities | Campaign Development, Workflow Automation, QA, Deployment, Monitoring & Troubleshooting |
| Collaboration | Marketing, Product, Technology, Analytics & Campaign Operations Teams |
🔹 Job Summary
This hybrid developer role focuses on implementing and optimizing marketing automation solutions using Adobe Marketo Engage and Adobe Campaign Classic. The role involves designing scalable campaign workflows, maintaining campaign quality, troubleshooting issues, and collaborating with cross-functional teams to deliver measurable business outcomes.
🔹 Key Responsibilities
- Design and implement automated marketing workflows using Adobe Marketo Engage and Adobe Campaign Classic.
- Configure forms, landing pages, email templates, tokens, snippets, and reusable campaign components.
- Coordinate campaign setup, testing, deployment, and launch activities.
- Monitor campaign delivery, engagement, and conversion metrics and optimize campaigns accordingly.
- Document campaign configurations, workflow logic, and operational procedures.
- Translate business requirements into technical campaign solutions.
- Integrate marketing automation platforms with customer databases, analytics, and other systems.
- Troubleshoot campaign execution, data flow, and audience segmentation issues.
- Develop customer journeys for booking management, loyalty engagement, and ancillary services.
- Follow campaign governance, naming conventions, quality checks, and compliance standards.
- Work with analytics teams to validate tracking and reporting configurations.
- Contribute to process, tool, and template improvements to scale marketing automation capabilities.
🔹 Required Qualifications
- 2–5 years of experience as a Marketing Automation Developer or Engineer.
- Strong hands-on experience with Adobe Marketo Engage.
- Experience with Smart Campaigns, Lead Scoring, Programs, Nurture Streams, and Data Management.
- Practical experience with Adobe Campaign Classic for campaign design, workflows, audience building, and message delivery.
- Experience handling campaign requirements, configuration, QA, deployment, and post-campaign analysis.
- Exposure to Travel, Hospitality, or Airline industries is preferred.
- Knowledge of segmentation, list management, field mapping, and basic SQL/query logic.
- Ability to manage multiple campaigns and meet deadlines.
- Strong communication and stakeholder-management skills.
- Strong troubleshooting and problem-solving abilities.
- Willingness to learn and adapt to new Adobe platform features.
- Ability to contribute to an inclusive and collaborative team environment.
🛠️ Key Skills
Adobe Marketo Engage • Adobe Campaign Classic • Marketing Automation • Smart Campaigns • Nurture Streams • Lead Scoring • Campaign Workflows • Audience Segmentation • SQL • Email Marketing • Data Management • Campaign QA • Campaign Deployment • Analytics • Customer Journeys
